Delhi – itel expands its Indian feature‑phone lineup with the itel Care, a budget‑friendly device priced at ₹1,499 that is built especially for seniors who prefer a simple, dependable mobile experience.
The phone features a 2‑inch magnified screen paired with large, tactile keys. Its UI showcases extra‑large icons, making everyday actions such as dialing, reading texts and scrolling through menus effortless.
Emergency SOS Button on the Back
A vivid red SOS button sits on the rear panel. Holding it for roughly two seconds sends a pre‑written distress message to up to five contacts selected by the user, then automatically dials each number in turn. This quick‑action feature is designed to connect seniors with family members or caregivers during an emergency.
Bilingual Voice Assistant
itel equips the handset with King Voice, an integrated voice assistant that vocalises menu items, incoming calls and text notifications. Users can toggle between Hindi and English, allowing hands‑free operation without the need to read tiny on‑screen text.
Enhanced Audio with AI Noise Cancellation
Sound clarity is boosted by a 20 mm box speaker and a built‑in power amplifier. The phone also incorporates AI ENC (Environmental Noise Cancellation), which mutes background chatter to deliver crisp conversations even in bustling environments.
Power is supplied by a 1,150 mAh battery and recharged via a modern USB‑Type‑C port. The device includes a modest VGA camera and a dual‑LED flashlight for basic photography and illumination.
Classic Feature‑Phone Utilities
Beyond the senior‑focused enhancements, the itel Care retains familiar tools: a wireless FM radio with recording capability, Bluetooth connectivity, and a standard 3.5 mm headphone jack. It supports a single 2G SIM and offers expandable storage through a microSD slot that accepts cards up to 32 GB.
With its combination of large, easy‑to‑press controls, spoken guidance, instant emergency outreach and amplified audio, the itel Care presents a no‑frills, trustworthy companion for users who value simplicity without compromising essential connectivity.



